Jennifer Lopez is entering the lip product segment with her new JLo Beauty product: the Beso Balm Ultra-Hydrating Lip Mask. It is a hybrid balm and mask that can be used throughout the day and applied to the lips at night as a mask.
According to Lopez, her current lip makeup is inspired by the '90s. She does her modern interpretation of supermodel lips, where you emphasize the outline with a dark pencil and then just apply a lighter lipstick to the middle.
But with the Beso balm, Lopez doesn't make her lips as dark as supermodels tend to make them, but just a little darker than the natural shade. The actress contours and then applies the Beso balm to the middle for a very plump, shiny moist lip.