Fast-fashion giant H&M has launched an unusual clothing rental service: with its help, you can rent a business suit for free, if you can return it within 24 hours.
The initiative was named One / Second / Suit and is still running for a test period in the UK and the USA, but if the service is successful, it may appear in other countries as well. The main idea of the project is to allow anyone with an upcoming job interview "to make a powerful first impression." By making suits easily available to job seekers, H&M hopes it will help ensure candidates are not overlooked because of what they are wearing.
“A first impression is made in less than one second,” the project's promo video says.