Within 24 hours: H&M Starts Suit-Rental Service | World Fashion Channel

Within 24 hours: H&M Starts Suit-Rental Service

Fast-fashion giant H&M has launched an unusual clothing rental service: with its help, you can rent a business suit for free, if you can return it within 24 hours.

The initiative was named One / Second / Suit and is still running for a test period in the UK and the USA, but if the service is successful, it may appear in other countries as well. The main idea of ​​the project is to allow anyone with an upcoming job interview "to make a powerful first impression." By making suits easily available to job seekers, H&M hopes it will help ensure candidates are not overlooked because of what they are wearing.

 “A first impression is made in less than one second,” the project's promo video says.