Rinascente Closes Its Stores and Launches New Online Project

Due to the spread of the coronavirus, on March 11, the Italian department store chain Rinascente announced that it would close all its stores to the public. But it didn't stop and launched StayHomeStayStrong, a social communication campaign. In their official address, representatives of the network noted that this decision is effective, as the safety of all the people who work for and together with Rinascente, and that of its visitors, has a much greater value, which does not require obligations or prohibitions to be preserved.

Photo: press-office

There are six strong and disruptive messages of hope, each of them with a bright, colorful and captivating graphics. It materialized in an all-windows set-up of all the Rinascente stores and on its social media accounts. Touching captions in pictures urge you to keep calm, help your loved ones and respect medical professionals. “WE’RE NOT MADE TO STOP, ONLY TO START AGAIN STRONGER THAN BEFORE”, “SOON WE’LL HUG EACH OTHER AGAIN.  UNTIL THEN LET’S STAY UNITED”.

Photo: press-office

Photo: press-office

Now many Italians who are in quarantine display heartwarming messages of hope and encouragement on their balconies, front doors and windows of their homes - in this way, Rinascente decided to support the mood of the whole people and express their support to them.

Photo: press-office