The beauty industry is moving with the times. An ethical attitude to animals and compliance with the goals of sustainable development for the protection of the environment are the requirements without which no modern beauty brand can gain the love of consumers. Now, beauty brands have gone even further and have identified a separate line of cosmetics - halal cosmetics.
In Arabic culture, “halal” means something that is permitted by Islamic laws and traditions, which, as you know, affect not only the religious component, but also other life aspects: relationships in the family, attitude to nature, rules of nutrition and behavior in society, as well as appearance requirements. The same applies to cosmetics.
You may be surprised, but religious Muslim women cannot use cosmetics from many famous beauty brands, because their products somehow do not comply with the principles of Islam. Such cosmetics either contain animal products, or are tested on animals, or contain alcohol.
However, not only representatives of Islam do not accept such cosmetic products: many modern customers place high demands on cosmetics, paying attention to its composition and demanding that its production comply with ethical standards.
That is why beauty brands presented a separate direction of cosmetics - halal.
Halal cosmetics appeared a long time ago, but was not known among the general public. Mostly Muslim women used it. Therefore, the first halal cosmetics manufacturers are from Arab countries. Until recently, such cosmetics did not have clear certified standards, but more recently, European organizations have determined the requirements for such cosmetics and that is why Halal cosmetics lines also appear in European countries.
Is such cosmetics better than general cosmetics? This question cannot be answered unequivocally. On the one hand, it is believed that the production of halal cosmetics includes more natural and environmentally friendly ingredients, so such cosmetics can be the perfect solution for women with sensitive and problematic skin. On the other hand, in the manufacture of some products, companies cannot avoid using ingredients that do not comply with Halal principles.
Halal cosmetics offers a wide selection of care products: natural creams, shampoos, gels and soaps. However, the direction of halal is not limited only to care products and also offers decorative cosmetics and various makeup products. These are the same bright lipsticks, persistent mascara, blush, powder and nail polishes with ingredients that are not prohibited by Islam.
Halal cosmetics cause controversy among beauty brands. Some companies do not want to focus on the production of such cosmetics because of fears of causing a negative reaction in society, since it is believed that such cosmetics is intended exclusively for representatives of Islam. Most cosmetic brands try to remain neutral in matters of politics, so the problem of positioning halal cosmetics arises for them.
Nevertheless, many European consumers have already managed to appreciate the benefits of using such cosmetics. Many believe that the future lies precisely in such areas of beauty - environmentally friendly, made from natural products and without harm to nature.
And how do you feel about such cosmetics?