The Duke of Sussex, the youngest son of the Prince of Wales, Charles, introduced the Travalyst project in Amsterdam, which aims to improve environmental protection in tourist destinations around the world. The project will address solutions to climate change and promote the economic growth of local communities. The launch of Travalyst was supported by the Sussex Royal charity. Booking.com, SkyScanner, CTrip, TripAdvisor and Visa also took part in the development of the project.
"I want to start with a little bit of background as to specifically why I’m here today, because as you may know, I am not a tourism or business expert, but through my travels I have observed the unique relationship between community and environment, and have noticed something alarming. There wasn’t the symbiosis or connection there needed to be and I wanted to understand why. I am one of those people fortunate enough to have a platform and I want to use it to tackle hard problems, in the hope of finding solutions…and that’s how Travalyst was born" - The Duke of Sussex