Representatives of the global search engine List.com published a list of the most popular brands and fashion products for the third quarter of 2019. This rating is based on the requests of more than 9 million site visitors and the amount of sales of certain things. This is the most important report in the fashion industry-ranking, which includes luxury goods and premium segments that people most often mentioned and bought online.
So, the most popular item in the category "Women's products" is Bottega Veneta sandals made of soft leather. A year ago, the brand appointed a young designer Daniel Lee as creative director, and the popularity of the brand and its profits increased. This year Bottega Veneta for the first time hit the top of The List.
The second place in this category was taken by nano-handbags Jacquemus, which became popular among influencers due to its bizarre size. The most popular accessories are earrings in the shape of a pin by Balenciaga, and the most coveted swimsuit is Fendi bikini with the brand's signature print.
The most popular products for men, according to List.com, is a white Moncler down jacket, a black leather Gucci belt and Nike Air Jordan sneakers. And among men's accessories, the orange Burberry business card holder, a laconic black Ventemens cap and a Nike waist bag lead the way.
The top 5 most popular brands:
The site also announced a list of strategies that help brands to take a leading position in such tops. For example, it’s very important for international companies to sell both women's and men's products, have a bright and memorable logo and cooperate with famous designers. It is desirable for brands to develop their own line of sports shoes – in recent years, sneakers have become the most popular product among young people.
Another way to increase the brand awareness rating may be its involvement in the struggle for the environment preservation and the use of eco-materials. For example, the brand Prada took fifth place largely thanks to the bag Re-nylon, which is made of recycled plastic waste.