Business platform Luxurynsight published the results of their study. They analyzed which brands are most often chosen by fashionistas for streetstyle-looks. To do this, they observe thousands of photos taken at the largest fashion shows of this year.
The most popular among Millennials is quite expected to become Supreme. Nike is in second place-largely due to its sports shoes. And the third line went to Off-White brand, created by designer Virgil Abloh and focused mainly on a young audience.
To sum up, modern street-style fashionistas prefer sportswear luxury segment. The most common items are hoodies and sneakers, waist bags and caps. This is a kind of fashion revolution that puts practicality and convenience above the desire to look elegant. Experts suggest that the term "street fashion" will disappear soon, because many brands have stopped separating this concept from high fashion and even srarted devoting big shows to street-style clothing.
The top 10 brands most often found in street-style images also included: