Morning Consult conducted a study among American representatives of generations of Centennials and Millenials to find out how they feel about influencers. The study showed an interesting result.
It turned out that 86% of the respondents aged 13 to 38 years would like to try their hand as an influencer. At the same time, only 12% of them consider themselves to be opinion leaders by now.
Experts suggest that in the coming years there will be an increase in the number of people wishing to become influencers. Young people between the ages of 13 to 38 tend to trust social media users more than celebrities or, for example, athletes. Most of the time they spend not watching TV, but on social networks, and more than the half of those surveyed people say they made purchases based on their favorite bloggers’ recommendations.
In addition, 61% of respondents report their purchases online, telling about their impressions of the product and its characteristics, while they don’t receive a monetary reward for this. Therefore, it’s not surprising that young people are interested in the influencer profession: they want to look up such bright personalities as Greta Thunberg, Millie Bobby Brown and other people who are considered to be opinion leaders.