Singer Celine Dion starred in an advertisement campaign for the new Instagram Shoppingservice. To do this, the social network team completely re-shot her video for the song It’s All Coming Back to Me Now, which was released in 1996. The track took second place on the Billboard Hot 100 chart and received platinum certificates in the UK and the USA.
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According to the plot of the original video, the singer is sitting in a deserted mansion and recalls her lover. In the new version, she tries on several looks in the style of the 90’s and makes purchases using the Instagram Shopping service. All the items, presented in the video, can be purchased by clicking on the buy button and visiting the seller’s website. More than that, from the clip, you can find out which brands are represented in the video, for example: Oscar de la Renta, Michael Kors, Good American, Bershka, Adidas and others. Mel Ottenberg, who, by the way, is responsible for Rihanna’s official outings, became the stylist of the video.
The creators of the service explained their choice by the fact that over the past few years, Celine Dion often appeared in the news and didn’t lose her popularity despite a long career. While Instagram Shopping service is in beta mode, developers are already creating extensions.