Max Mara ‘Coats!’ Exhibition: All You Should Know About Coats

For all those who plan an Asian vacation: ‘Coats!’, an exhibition unveiling the history of iconic coats by Italian brand Max Mara, opened in Seoul, the capital of South Korea. The exhibits will be placed in 7 halls of DPD (Dongdaemun Design Plaza), futuristic center designed by architect Zaha Hadid. Each hall centers around a certain epoch: from 50s till nowadays.

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The exhibition features over 90 coats, some of them were created by famous designers such as Anne-Marie Beretta, Karl Lagerfeld,  Emmanuelle Khanh, Giambattista Valli, Jean-Charles de Castelbajac andNarciso Rodriguez. In one of the rooms, the guests will be able to see the legendary 10801 coat created by Anne-Marie Beretta, one of the best-selling items of the fashion house ever.

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Moreover, the exhibition includes historic magazines, archive materials and ad campaigns.

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Moscow, Berlin, Tokyo and Beijing have already hosted ‘Coats!’ exhibition. In Seoul, it will last till December, 12.

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Text: Elina Shevchenko
Photo: press-office Max Mara

30 November

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