Gucci refused to participate in fashion weeks and got new rules | World Fashion Channel

Gucci refused to participate in fashion weeks and got new rules

Fashion
Read min

26 May 2020

Yesterday, the Italian brand Gucci held an online conference to announce the upcoming fundamental changes in the brand's policy that will certainly mark the beginning of a new era for Gucci.

 

 

Creative brand director Alessandro Michele made some serious statements. First, Gucci abandons the traditional format of presenting collections and will no longer make them seasonal. According to him, such a format has already become irrelevant since conscious consumption is gradually coming to the fore, which involves long periods of existence for clothes.

 

 

Secondly, the brand intends to present collections twice a year (instead of five) and make them off-season. Such a plan is already developed - Gucci announced that they would not participate in Milan Fashion Week in September.

Nevertheless, the brand still has not abandoned the upcoming Milan Digital Fashion Week, which starts on July 17. Over there, the brand is going to show its new project that has a pretty on-the-nose name 'Epilogue'.

 

 

It may be recalled that, Gucci is far from the first brand that refused to participate in fashion weeks and started talking about creating its schedule of shows. A while ago, such decisions were made by the French brand Saint Laurent and the Italian fashion house Valentino.

 

Read more materials to the topic here:

Wind of change in Valentino fashion house: from a new CEO to the non-participation of the Paris men's fashion week

Dries Van Noten is calling for a change in the calendar of clothing supplies to stores

Waves of radical change: Paris Fashion week without Saint Laurent

Read also

All articles
fashion
image
15 May 2022
The triumph of plus-size models at the Australian Fashion Week
fashion
image
13 May 2022
Amazons and goddesses in the new Louis Vuitton Resort 2023 collection
fashion
image
14 May 2022
The creative director of Schiaparelli has created a unique wedding dress that will soon become a hit