New Adidas x Stella McCartney campaign with Madonna's daughter - Lourdes Leon | World Fashion Channel

New Adidas x Stella McCartney campaign with Madonna's daughter - Lourdes Leon

Fashion
Read min

24 Aug 2020

New generation Z has already conquered the pedestal of the fashion world. The face of the most recent Stella McCartney and Adidas collaboration is the daughter of pop-diva Madonna - 23-year-old Lourdes Leon. However, she is not the only main heroine - alongside the Lourdes are starring some of the most creative modern talents and minds, such as dancers, artists, and musicians.

 

 

"I think it's important we use the Adidas by Stella McCartney collaboration to really highlight up-and-coming talent, really try to encourage and support the next generation of people, and give them a platform to express themselves," the Creative Director shared her vision of the capsule.

 

 

Lourdes wasn't only the part of the photoshoot but also actually helped to manage the whole organizational process. "It was great because, for the campaign, Anna and I had the opportunity to create something that reflects the authenticity of working with a collective of friends who support us and share our values," she commented on her experience of working on the collection. The two brand's collaboration has been successfully existing since 2004. The current collection is to be a mix of sportswear and winter capsule, made out of recycled materials.

 

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