The cutest campaign ever: the new muse of Simon Porte Jacquemus is his grandmother Liline

The French brand Jacquemus continues to create new advertising campaigns and, it doesn't seem to be stopped. To be honest, we're happy about that! This time, the designer introduced, perhaps, the cutest and most touching campaign ever - he invited his beloved grandmother Liline to play the role of model. By publishing a series of photos on his Instagram, Simon Porte Jacquemus admitted that "[this is] one of the most special stories” for him.

 

 
 
 
 
 
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Публикация от JACQUEMUS (@jacquemus)

 

During the photography, Liline changed several looks; at first, she posed wearing a snow-white suit, thick-soled sandals, and a La Boîte à Gateaux handbag. For the second look, the white suit was replaced with an identical one in fuchsia color and complemented with sunglasses in a transparent blue frame.

 

 
 
 
 
 
Посмотреть эту публикацию в Instagram
 
 
 
 
 
 
 
 
 
 
 

Публикация от JACQUEMUS (@jacquemus)

 

Liline was looking gorgeous in all these suits, but the most splendid look was a delicate olive buttoned maxi dress. Thin straps and a plunging neckline are a risky combo that many women after 35 no longer dare to wear. In her turn, Simon's grandmother did not only delight everyone with her great body but also proved that open dresses can be worn at any age!

 

 
 
 
 
 
Посмотреть эту публикацию в Instagram
 
 
 
 
 
 
 
 
 
 
 

Публикация от JACQUEMUS (@jacquemus)

 

Read more about the latest fashion campaigns here:

No photographers, no makeup artists - how the new Gucci ad campaign was shot

Spirit of the feast and freedom in the new Loewe campaign

Jacquemus at home: a new FaceTime campaign with Bella Hadid

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