Valentino will hold an immersive couture show in Rome
Valentino's creative director Pierpaolo Piccioli and photographer Nick Knight are working on a special immersive show that will present the brand's new fall-winter couture collection. The event will take place on July 21 at the famous Roman film studio Cinecittà.
"The live performance will bring together the human and the digital touch creating a dialogue where neither of them will take the lead," the official statement of the Italian fashion house says. "No digital effects can substitute the humanitas. The result will be the expression of the inner values of couture: creativity, imagination, and emotion."
The live performance will be available online.
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