Live from PFW Men's Online: Y/Project creates a video-guide on how to wear its out-of-this-world SS2021 transformer-collection

Fashion
Read min

12.07.2020

It already doesn't come as a surprise that Paris haute couture and men's fashion week has transformed its typical runway shows into the world of digitality. But, perhaps, the Y/Project SS2021 collection could claim its place on the pedestal of most recent fashion sensations.

 

 

The brand prepared an effective presentation in a format of video instruction, which takes 10 minutes long to watch and guides its viewers through the challenging process of mixing and matching the transformer clothing. As the presentation was curated by the Creative Director Glenn Martens, who was just recently awarded the highly-recognized by the fashion industry ANDAM Grand Prize, one can have no doubts about the quality of the pieces of advice given.

 

 

Three separate parts of the video show a live process of how the models, with the help of the stylists, completely change their looks. It grasps all your attention as the classic straight jeans suddenly become ripped or when a total-brown sporty costume appears to be in a creamy color. If you ever experienced struggles with re-dressing for hours, we recommend you to have a look at the pale yellowish pleated dress, which could in a minute transform from the party ultra-mini version into the maxi dress with a slightly transparent skirt, ideal for the formal dinner.

 

Read more latest fashion news:

The highlights of the first-ever Haute Couture Digital Paris Fashion Week

On the Seine River: how was the Balmain virtual couture show in honor of the brand's 75th anniversary

Read also

All articles
Fashion
image
Choosing: Kendall Jenner or Bella Hadid
Fashion
image
"Rhythms of the Metropolis" in the new story of 12Storeez
Fashion
image
Nostalgic lookbook about the fashion of the 70s by Rowen Rose Pre-Spring 2023