On the Seine River: how was the Balmain virtual couture show in honor of the brand's 75th anniversary
The other day, the French fashion house Balmain celebrated a pretty big birthday. In honor of the brand's 75th anniversary, Balmain's creative director Olivier Rousteing decided to pay tribute not only to the history of the brand, but also to its previous directors. The young couturier presented both new items from men's and women's collections as well as archival models of dresses created by Eric Mortensen, Oscar de la Renta, and the founder of the fashion house Pierre Balmain.
The celebration was held at a level of unprecedented scale, although what else to expect from Rousteing? This time, the designer used a barge with a mirror deck, which reflected the clear Parisian sky, as a runway, thereby creating the impression that the models defiled among the clouds to the composition of the French singer Yseult. The ship moved slowly along the Seine from the Eiffel Tower to Notre Dame. The broadcast was available to watch via Tik Tok.
The famous art director Andrew Makadsi, with whom Beyoncé has been collaborating for several years, was in charge of the concept of the show. There were also about 50 dancers on board, led by choreographer Jean-Charles Jousni, who had already worked with Olivier Rousteing on Balmain's last men's show. According to WWD, he was inspired by the anti-racist movement Black Lives Matter while working on the performance.
Rousteing explained that the main idea of the show was to mark the end of the lockdown in Paris and hope for a brighter future, despite all the difficulties that the fashion industry and the whole world are facing today. "From the beginning of the lockdown in Paris, I wanted to do something when it was over to celebrate fashion and the fact that we feel kind of free in Paris now after two and half months in lockdown," he said.
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