Selena Gomez Launches Her New Makeup Line | World Fashion Channel

Selena Gomez Launches Her New Makeup Line

Selena Gomez Not released her long-awaited album less than a month ago, but the singer once again delighted her fans - the girl announced the launch of her beauty brand. It was called Rare Beauty - after her latest record. Selena will work on the brand in collaboration with Scott Friedman, Nyx Cosmetics CEO.

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We are just getting started. This is makeup made to feel good in—let’s do this together. Coming summer 2020 only to @Sephora, @sephoracanada, @sephoramx and #sephora #sephorainjcp

Публикация от Rare Beauty by Selena Gomez (@rarebeauty)

Selena announced this news today on Instagram Live, during which she was trying different shades of lipstick, blush and mascara. Gomez didn’t give much away about what products will be included. So what will her beauty line entail? According to the trademarked products, fans can expect to shop for "fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations" and many other goodies. However, at this time, it's unclear what products she'll kicking things off with for her launch.

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@selenagomez on @fallontonight ?⭐️⚡️✨??. #SelenaGomez #Rare

Публикация от Hung Vanngo (@hungvanngo)

The most attentive fans of the singer weren’t surprised. Recently, the pop star has distinguished herself as a bold beauty enthusiast, her make-up now is brighter than usual. "Guys, I've been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!" she captioned a behind-the-scenes video from the planning process. 

The girl says that the mission of her beauty brand is to teach people to love their appearance and take care of their mental health. "It’s not just a brand. It’s going to be a lifestyle", Gomez said. "I want girls and boys and men and women to feel comfortable. It’s [Rare Beauty] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves."