The global shopping portal released its Lyst Index for Q3 2021. In the report, experts named the most popular brands and top purchases over the past three months.
So, in the ranking of the most popular brands, there was a serious rearrangement: the undisputed leader of the quarter turned out to be Balenciaga, which immediately climbed 5 lines and displaced the previous favorite Gucci. Experts attributed this success to the brand's collaboration with rapper Kanye West, the release of a collaboration with Fortnite and, of course, the excitement around the most unusual Kim Kardashian’s look at the Met Gala. As a result, brand name searches have increased by 505% over the past three months.
However, fashion houses Versace and Fendi also showed impressive results: the show of their joint Fendace collection became one of the most talked about events of September and allowed both brands to move up two positions in the ranking - to the eighth and ninth lines.
The platform also presented its traditional list of major purchases for the quarter. This time, the most coveted product for women is the Prada raffia tote. Second place went to Versace's Medusa Aevitas satin platform pumps, which have been loved by many celebrities, including Ariana Grande, Beyoncé and Dua Lipa.
The Adidas Yeezy foam runner sneaker was the No. 1 popular item for males for the second quarter in a row. In the third quarter, the brand launched two complementary colors, and the unusual shoes again caught the attention of buyers. On the second line were Oakley sunglasses, Prada Cloudbust Thunder sneakers and Telfar shopping bag.