According to WWD, Jean Paul Gaultier brand is preparing to launch an updated official website. With its help, the public will be able to rent items from archival collections and collaborations created by France’s beloved “enfant terrible” over more than 50 years of experience in the fashion industry.
Jean Paul Gaultier managing director Antoine Gagey opens up that the archive of the French fashion house is a real gold mine, and now the brand’s fans will have the opportunity to rent clothes and accessories from old collections through the revamped website, choosing from more than 30 thousand items.
As conceived by the brand's management, the updated online store with expanded functionality embodies a new direction in the development of a digital-oriented business. More than that, it’s the brand's window to the world and allows a new concept to be implemented.
“We want to explore new ways of buying and experiencing fashion by mixing in the same platform, on the same page, new looks from our design studio, design collaborations with some guests, re-edition of iconic pieces and also vintage,” Antoine Gagey said,
The site is due to launch on Wednesday and will already feature a wide range of punk clothing, as well as jersey and jersey apparel, which are adorned with the brand's historic logos. The opportunity to rent archival Gaultier rtw, including looks from the ’80s and ’90s, opens up the designer label to a much broader audience, with prices ranging from about 150 euros for a scarf to 700 euros for a cage-style evening dress.