YSL Beauty has announced the name of their new ambassador. They chose the model and actress of the "Euphoria" series Barbie Ferreira, known for her role as Kat. She is now the first plus-size model to be chosen by Saint Laurent to represent their beauty line.
The first collaboration between YSL Beauty and the actress was the advertising campaign for the new Lash Clash Extreme Volume mascara, which promises voluminous and long eyelashes. In addition to participating in a series of videos, Barbie Ferreira will also promote other YSL Beauty cosmetics and take part in the Black Opium perfume campaign.
However, she is not the only “Euphoria” star who became the new face of the cosmetics company. American transgender actress Hunter Schafer, best known for her role as Jules in the HBO hit, has been announced as the new Brand Ambassador for Shiseido Cosmetics.