48-year-old Kate Moss has become the creative director of Diet Coke, taking up this position 10 years after Marc Jacobs. In 2013, under the leadership of the American fashion designer, the company celebrated its 30th anniversary on a grand scale, and now it is preparing to celebrate its 40th anniversary.
The first campaign with the participation of Kate Moss is dedicated to positive people and is called "Love what you love." The model herself does not hide that she loves carbonated drinks, smokes and provokes the public. This look perfectly fits the bold and bright concept of the Diet Coke brand.
Source: Diet Coke
“I'm happy to be part of the Diet Coke family, I love their style and the projects they've done with such incredible fashion names. With confidence and passion, you can make your wildest dreams come true,” Moss said after the news of the appointment.
Interestingly, earlier Diet Coke did cool collaborations with Karl Lagerfeld, Jean-Paul Gaultier, Matthew Williamson and Roberto Cavalli.
Not so long ago, Kate Moss, in the company of Naomi Campbell, congratulated Queen Elizabeth II on the platinum anniversary of her reign. Immediately after that, the news about the new major appointment of the model appeared.