The young Russian brand from Tula, CH4RM, has existed for only 5 years. Brand’s founder - Nikita Chekrygin - is well-known in stellar circles. His clothes are worn by both domestic celebrities such as the singer Glucose, Olga Karput and Katya Kishchuk, as well as world stars. So Dua Lipa and Azalea Banks recently sported CH4RM models, and singer Grimes chose Nikita's clothes for her latest photo shoot.
The founder of the CH4RM brand, Nikita Chekrygin, followed the footsteps of his mother and aunt, who have been sewing clothes all their lives. After graduating from the British Higher School of Design, Nikita returned to Tula and created his own style, combining the Russian view of world fashion trends and boundless love for life.
Today, the designer has his own style and produces clothes worthy of the best podiums in the world. You can buy it on the official CH4RM website.