Creative director of the brand Chanel Virginie Viart presented an advertising campaign for the new Chanel 22 bag as part of the Spring/Summer 2022 collection.
The heroes of the campaign were models Lily-Rose Depp, Margaret Qualley and actress Whitney Peake. The advertisement was shot by the famous photography duo Ines and Vinood, who used visual effects in the form of frames and videos that reveal the characters of the models.
Bags from the line are made of soft durable leather in black, white, pink and lilac colors and are inspired by the looks of the eighties. They are available in different sizes, in the form of a bag or a backpack, they have an internal pocket and a detachable strap.