Madonna's daughter Lourdes Leon echoes mother's style in new Mugler campaign

The 25-year-old daughter of singer Madonna Lourdes Maria Ciccone-Leon has become one of the central figures in the new Mugler Spring-Summer 2022 campaign. The model is confidently conquering world podiums and follows the main principle of the famous mother - more outrageous. Courage, frankness, bordering on obscenity, light notes of madness - all this once made Madonna the number one star. Now it's time for Lourdes to wear corsets, seductive jumpsuits and shock the public with an unshaven body.

Source: Mugler

In addition to Lourdes Leon, Chloe Sevigny, Amber Valletta, Shalom Harlow, Bella Hadid, Adut Akech and Dominic Jackson also took part in the shooting for Mugler. The brand's creative director Casey Cadwallader used the video format to showcase his latest collection. The commercial was filmed on the streets of Los Angeles, which was a kind of message to the world: “The desire to go out and show yourself has become the main trend of 2022,” the designer explains.

Source: Mugler

Source: Mugler

According to the creators, the collection explores the smoothness and transparency, underpinned by the modernist atmosphere of the 90s.

Source: Mugler

The brand's bold looks suit all body types. “We sell a large number of plus size overalls and when I see plus size women wearing our clothes, it's amazing,” says Casey Cadwallader. The main idea of the line is the movement captured in clothes, in all its manifestations. Huge hoop earrings have also appeared in the collection, which will be relevant again in the new season.

Models from the new collection are already on sale on the official Mugler website.