NAOMI CAMPBELL in the first Self-portrait bag campaign

The British supermodel took part in advertising the debut collection of handbags by the London fashion brand Self-portrait. Inspired by 90s R&B classics, The Bow Is Mine takes us back 30 years.

Source: Self-portrait/renell medrano

Captured by inimitable photographer Renell Medrano, the footage shows Campbell talking on a corded phone while enjoying the sight of his treasure purse. Bow Bag debuts in two styles - Bow Mini and Bow Micro. The smallest ones are adorned with a sparkling crystal bow and are available in a range of hues from pastel pistachio to white gold.

Source: Self-portrait/renell medrano

Han Chong, creative director of the brand, said that while creating these bags, he was reminiscing about the past. He was drawn to the nineties, when fashion was sweet and not harsh. It is with this era that many associate the luxurious Naomi, which is why she got the main role in the campaign.

Source: Self-portrait/renell medrano

In the photo and video, Campbell appears wearing the new Fall/Winter 2022 Self-portrait collection, featuring a crop top and sequined skirt, long sleeve mesh dress and jersey midi dress. “The shape of the Bow Bag is strict yet feminine, a timeless design with high spirits that we will continue to work on in the future,” said Han Chong.
Bags from the Bow Bag collection are already on sale in the Self-portrait online store, starting at $365.