One of the main faces of the Puma advertising campaign, the French rapper Booba terminated the contract with the company for political reasons. After the brand announced the suspension of its activities in Russia, the musician stopped working with it.
As the performer explained, he was not going to participate in the political statements that Puma suddenly took up. This was reported by the Le Figaro publication.
Recall that the German company Puma has joined the brands that have announced a boycott of Russian buyers, and said that it is temporarily suspending its activities in Russia due to a special operation in Ukraine. The work of more than one hundred Russian stores was stopped, the company's products is no longer importing into the country. One of the main media representatives of Puma, who advertised its sneakers for more than a year, did not agree with this resolution.
About his decision to end his contract with Puma, rapper Booba wrote on *******, explaining that he did not sign up to participate in any aggressive political actions: “Booba does not threaten, Booba broke up. You leave, and I leave. If you are in politics, then so should we. But know that in the event of aggression, the answer will not be long in coming.