In February 2020, famous American singer Selena Gomez announced the plans to launch her own cosmetics brand called Rare Beauty (RB). On September 3, she released the first makeup collection, which included 48 impressive shades of foundation and concealers, lipsticks, eye products, and highlighters.
For several days, Selena posted on her ******* account photos of the Rare Beauty advertising campaign, showing her followers some products from the new collection. When the day-x finally came, she posted a short cute video where she was putting on makeup in front of the camera. The long-awaited release was a special event not only for the singer's fans but also for herself. It is not surprising - Selena has been working on this project for a long time.
"I've been working on Rare Beauty for two years now, it's something I'm really proud of - can't believe I finally get to share it with you," Selena wrote in her ******* a few days before the release of the collection.
According to the singer, all girls should accept and love themselves just the way they are and see the beauty in their imperfections and features. In its turn, the brand's products will only help them to emphasize their individuality. "Rare Beauty is makeup made to feel good in, without hiding what makes you unique," she said.
The first line of beauty products will be exclusively presented in Sephora stores and on the RB official website.