'Squid Game' star Jung Ho-yeon for latest ADIDAS capsule ad | World Fashion Channel

'Squid Game' star Jung Ho-yeon for latest ADIDAS capsule ad

Сelebrities
Read min

10 Jun 2022

Adidas has unveiled its latest sportswear capsule, featuring not only suits for sports but also comfy pieces for walking the streets. The campaign debuted South Korean actress Jung Ho-yeon, who became a world star after starring in the TV series "The Squid Game".

Source: Adidas

The collection is based on recent research done in several countries such as the UK, USA, Japan and China. Survey participants were asked about how they use sportswear in life. Most responded that they feel more comfortable when they wear comfortable pants, sweatshirts and sneakers in their casual clothes. Clothing, according to most, should be spacious, elastic and not restrict movement. Thanks to these findings, they created new models for Adidas.

Source: Adidas

The creators of the new line released several clothing options for every day at once. There is a minimalistic ribbed knit dress, bike shorts with a cropped top, and comfortable summer sneakers that are suitable for walking. The new sportswear capsule will go on sale June 15th worldwide at adidas stores and websites.

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