May 24 at The St. Regis Moscow Nikolskaya gathered at one table the brightest representatives of Russian show business. The stars wished a happy birthday to the new The Voice Magazine, which will replace Cosmopolitan Russia, which has left the domestic market.
The press breakfast dedicated to the rebranding of the publication was held in a fun, relaxed atmosphere. All celebrities received branded covers of the new magazine with their portraits. The event was attended by Ida Galich, Philip Kirkorov, Olga Buzova, Laysan Utyashcheva, Sergey Lazarev, Zivert, Lyubov Uspenskaya with her daughter Tatiana and many others.
“After 28 years of successful work in the market, changing a name is a so-so story, but we do not choose the time,” Ekaterina Velikina, editor-in-chief of The Voice Magazine, admitted at a press conference. — The opportunity to change the name is an opportunity to continue doing what we know and love: create super content and build megabrands. Cosmopolitan is not so much a brand as the result of a team's work. My team and I are happy to be part of Cosmopolitan under the new name."
So, Cosmopolitan Russia is no more. But there is an updated The Voice Magazine! And this name was to the liking of all those present without exception. As the publishers explained, VOICE is the voice of a modern woman, the voice of a generation, the voice of an entire country that loudly declares its interests and needs.
“It is time for change, time for opportunity. I respect people who go further, forward, take risks and are not afraid of anything. VOICE is a cool name! Voice!" Olga Buzova supported journalists.