Adidas and Reebok return to the Russian market | World Fashion Channel

Adidas and Reebok return to the Russian market

Trends
Read min

10 Jun 2022

Two sportswear giants Adidas and Reebok are set to resume operations in Russia in the very near future.

Source: Global Look Press

Thus, the German brand, according to the Mash channel, may reopen its outlets in September 2022, while it had to optimize its business - close some stores in Moscow and reduce a number of employees.

Source: Global Look Press

And Reebok will return to the shelves even earlier - already in July. The Russian division of this company was recently bought out by the Turkish company FLO Retailing, which will allow launching sales very soon. The new owners said they would rename the stores but keep the brand. The logistics will also change: if earlier all goods were delivered to Russia from warehouses in Europe, now they will be delivered through Turkey. Employees of both companies continue to receive salaries and receive professional training.

Recall that after the start of Russia’s special operation in Ukraine, Adidas announced the suspension of its activities in Russia on March 8, 2022, and on March 13, Reebok made the same statement.

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