BALENCIAGA became the most popular fashion brand in the first quarter of 2022

International fashion search platform Lyst has published an analysis of customer requests for the first 3 months of 2022. It turned out that Balenciaga is still the most popular brand in the world. Customers search for and buy products of this brand more often than others. Interestingly, the fashion house holds a leading position for the third quarter in a row. Demand for Balenciaga products has increased by 108% over the past six months. Next in the ranking are Gucci, Louis Vuitton, Prada, Valentino, Dior, Moncler, Bottega Veneta, Fendi and Miu Miu. Among the brands that have skyrocketed in popularity in recent months is the slightly forgotten Diesel. His rating has grown since the release of the latest Glenn Martens collection. Now the brand occupies the 31st position. The brand Miu Miu also rose in the popularity list, the demand for its micro-skirts increased by 400%. As far as Balenciaga goes, the New Balance 327 sneakers are at the top of the list of requests.

The Lyst Index rankings are considered one of  the most authoritative. To compile a list of the most popular brands, the platform analyzes the behavior of 9 million shoppers who search, browse and buy fashion products in 12,000 online designer stores. The formula behind the Index takes into account data from search queries, sales, social media mentions of brands and products, and global interest over a 3-month period.