Sustainable Fashion on the Example of New York Fashion Week

Mindfulness is a new fashion trend. It is not only about conscious consumption on the part of buyers, but also brands that are trying to conform more to the principles of sustainable fashion. And although experts say that New York Fashion Week harms the environment, in fact, it isn’t all bad.

You should start with minoring details – for example, invitations. This year, some brands have abandoned the traditional paper invitation, opting for digital versions. Even this small step shows that brands are concerned about environmental problems.

Other companies take more serious measures and transform the environmental concern in the real development strategy of the brand. So, Gabriela Hearst was one of the first to hold a carbon-neutral show last season.

The designer uses her influence in the fashion world to attract attention to climate change issues. At the current New York Fashion Week, she showed a collection that was partially created from recycled materials: remnants of vintage and antique Turkish rugs, recycled cashmere, and even part of her past collections. The designer used recycled waste paper as attributes for the show.

Фото: Vogue Runway	Фото: Vogue Runway

The steps other brands take in this direction, also deserve attention. For example, the unexpected use of natural materials, such as live orchids at the Rodarte show.

Presentation of timeless patterns, that were relevant seventy years ago and will be relevant in the future, is another attempt to show the consumers that they do not need to update their wardrobe every season, when there are timeless trends. And of course, the progressive elimination of leather and fur – all this shows that brands are willing to take significant steps in order to preserve nature.