10 out of 10 points on a scale of sweetness definitely go to Acne Studios! A new fall/winter 2020 collection campaign features the brand's team members together with their dogs.
The heroes of the video present us their pets - ones are talking about the common daily life while others are comparing their pets to themselves or trying to have a look at themselves through the eyes of their devoted dog. All models are dressed in oversized checked pantsuits from the latest fall/winter collection, characterized by British artist Lydia Blakeley's dog prints and reimaged vintage workwear.
The dog motif did not appear by chance. Acne Studios' creative director Jonny Johansson recently became the dog-owner himself, so this new experience inspired him to talk about the 'dog people'. "A while ago, I became a dog owner myself. Ever since then, I've started to notice the 'dog people', walking, being, and dressing," he said. "I didn't see them in the same way before and now I guess I've become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me."
In addition to the checked suits and garments with dog prints, the collection includes relaxed silhouette items made from velvet, denim, brushed wool and alpaca, lamb shearling as well as soft silk and cotton. The extensive color palette varies from light pastel shades to the more dynamic fresh ones.
You can find out more about the Acne Studio fall/winter 2020 collection on the brand's official website.