The stars of a new Acne Studios fall/winter 2020 collection campaign are the team members and their dogs | World Fashion Channel

The stars of a new Acne Studios fall/winter 2020 collection campaign are the team members and their dogs

Read min

07 Sep 2020

10 out of 10 points on a scale of sweetness definitely go to Acne Studios! A new fall/winter 2020 collection campaign features the brand's team members together with their dogs.



The heroes of the video present us their pets - ones are talking about the common daily life while others are comparing their pets to themselves or trying to have a look at themselves through the eyes of their devoted dog. All models are dressed in oversized checked pantsuits from the latest fall/winter collection, characterized by British artist Lydia Blakeley's dog prints and reimaged vintage workwear.



The dog motif did not appear by chance. Acne Studios' creative director Jonny Johansson recently became the dog-owner himself, so this new experience inspired him to talk about the 'dog people'. "A while ago, I became a dog owner myself. Ever since then, I've started to notice the 'dog people', walking, being, and dressing," he said. "I didn't see them in the same way before and now I guess I've become one myself. For this collection, I wanted to highlight and credit that subculture for all the inspiration it has given me."



In addition to the checked suits and garments with dog prints, the collection includes relaxed silhouette items made from velvet, denim, brushed wool and alpaca, lamb shearling as well as soft silk and cotton. The extensive color palette varies from light pastel shades to the more dynamic fresh ones. 

You can find out more about the Acne Studio fall/winter 2020 collection on the brand's official website.


Read also:

Cardi B is a new face of Balenciaga

Burberry has launched first bag campaign with Bella Hadid

Read also

All articles
03 Jul 2022
'Sailor Moon' on JIMMY CHOO BEDAZZLED boots
04 Jul 2022
Givenchy and Disney unveil 101 Dalmatians capsule collection
03 Jul 2022
Comme Des Garçons and New Balance collabore to make new 550 silhouette