All aboard! Balmain 75th-anniversary show is going to be presented on a barge on the Seine river
Olivier Rousteing, a Creative Director of Balmain, continues to surprise the fashion world. This time, he decided to celebrate the end of the lockdown in his new collection that will be showcased on a board of a barge on July 5, floating along the Seine river in Paris. Rousteing’s idea was to make a show visible to the general public and to symbolize the recovery of the world after the long days of living in the closed space. “Balmain is all about optimism, and after this period I wanted to bring back this optimism that this brand has been known for," the designer said in the press release.
The collection is devoted to the 75fth anniversary of the Balmain Fashion House. For that purpose, besides the new Rousteing collection, the looks will also be featured from the archive collections of the previous Balmain Creative Directors, including the pieces from the founder Pierre Balmain himself and his successors Erik Mortensen and Oscar de la Renta.
The show is going to be accompanied by the musical and dance performance, starring the French pop and trap singer Yseult and a dance troupe choreographed by Jean-Charles Jousni. Also, it was revealed that Andrew Makadsi, known for his cooperation with Beyoncé, was in charge of the whole performance’s direction.
The spectacular show will also take place two days before the first digital haute couture Paris Fashion Week held from July 9 to July 13.
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