Paris Haute Couture Fashion Week is going to be held online in July

Fédération de la Haute Couture et de la Mode has announced that this year Paris Haute Couture Fashion Week is going to be virtual. Couture collections for the fall/winter 20/21 season will be shown from Monday, July 6 to Wednesday, July 8.

According to the official federation's statement, "this event will be structured around a dedicated platform. The principle of the official calendar is maintained".

"Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks," the representatives of the federation explained.

Traditionally, the shows took place 7 days after the Men's Fashion Week from July 5 to July 9. However, the dates of the men's fashion shows have also been moved this year - they will be presented in an online format from July 9 to July 13.

It may be recalled, that such big brands as Saint Laurent and Valentino refused to participate in Paris Fashion Week this year.

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