Prada launched a project with virtual tours of its ateliers and boutiques
The branded boutiques and atelier of the Italian fashion house Prada are getting closer to its costumers - the brand launched a special project with virtual tours of its offline stores in New York, Los Angeles, and Tokyo as well as production workshops and other art spaces where new collections are being created.
You can find the first issues of Prada Virtual Reality showing the work of masters on bags and shoes on the brand's official YouTube channel. The creators of the project recommend using VR glasses for watching, but this is not necessary.
Initially, these technologies supposed to simplify virtual shopping for customers but were eventually adapted to a new reality. Today, everyone can see the spring-summer 2020 collection up close and plunge into the atmosphere of creativity and fashion.
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