The self-isolation made many designers of leading fashion houses to think about the future of the fashion industry. After Simon Porte Jacquemus, the creative director of Louis Vuitton and Off-White Virgil Abloh came up with an idea to rethink the concept of the brands and spoke of further fashion development.
Virgil posted a short video on his Instagram, in which he talked about how his creative direction has changed throughout work on previous Louis Vuitton collections that were "a matter of my call and response to what is luxury clothing — not fashion — so my investigation was at the root of clothing and a human desire." According to the designer, he is inspired by the creative process itself, not by the outcome.
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The designer also mentioned the style of Kurt Cobain and his flannel shirts, as well as the group Jamiroquai and its frontman Jay Kay as the sources of his inspiration.
Abloh explained that the purpose of the video was to analyze if "fashion with a capital 'F' is still relevant." Some months ago, the designer also suggested that street fashion would cease to exist in this decade.
"In my mind, how many more T-shirts can we own? How many more hoodies? How many sneakers?", he said in a Dazed magazine interview. "There are so many clothes that are cool that are in vintage shops and it's just about wearing them. I think that fashion is gonna go away from buying a box-fresh something; it'll be like, hey I'm gonna go into my archive."
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