Will Smith starred in a Moncler Genius advertising campaign called "Genius is Born Crazy": on frames made by British photographer Tim Walker, Will levitates in a red down jacket and metallic Moncler trousers. It looks like a reference to the film "Aladdin", in which he played the magic genie.
Pictures with a famous actor and musician made a famous British photographer Tim Walker - the author of the Pirelli calendar for 2018.
"It is a great honor for me that Will Smith, in his first advertising campaign, supported our idea of glorifying a genius hidden in every person", - said Moncler CEO Remo Ruffini.